You can use specialist SEO tools that only do one thing (for example, Screaming Frog is a dedicated technical SEO tool), and all-in-one SEO tools, like Ahrefs, which will do a little of everything. Video SEO tools to optimize your videos to rank highly on sites like YouTube Rank tracking tools to measure and compare search traffic, and tell you how your site ranks in the SERPs for target keywordsĬontent optimization tools to optimize for target keywordsīacklink analysis tools to check which pages link to your site (or to competitors)
Keyword research tools to find keyword ideas Technical SEO tools to audit on-page SEO (like checking meta robots tags or 404 links) There are many different types of SEO tools that will help you optimize everything from the structure of your web pages to tracking how you rank for certain keywords: SEO (search engine optimization) can help you get more free website traffic from search engines like Google and Bing. As long as your mindset is focused on making your website better, you’ll get a lot out of the tools we discuss below.
Think of it like one big optimization ecosystem: if you improve your website speed, you will also help your SEO, UX, and CRO efforts. Some tools help you work on more than one area at once-for example, Hotjar can be used to improve UX and conversion rates on desktop and mobile-but in general, you’ll need to use multiple tools to optimize your entire website.
Website optimization is a big topic, but the tools you can use fall into six main categories: Now you know you don’t need to spend money to start optimizing your website, you can start playing around with one or more of the tools we just covered.īut if you want to go deeper into optimizing a specific area of your website-for example, making a landing page load faster or finding a new keyword for a blog post-here’s a look at the different types of web optimization you can focus on, and more tools that will help you get the job done. How to use it: enter any URL and click through the icon-coded errors to see what to change and learn why improved accessibility is important. What you can optimize: find accessibility issues like missing alt text, small text size, and contrast errors that make your content inaccessible to screen readers. What it is: WAVE is a web accessibility evaluation tool.
0 kommentar(er)
